The founders believe that the essence of perfume should be the scent itself, an extension of the wearer’s personality. With simple packaging and straightforward naming, everything is designed to highlight the presence of the perfume itself.
The simplest and least attention-grabbing packaging. Le Labo doesn’t do marketing or advertisements because they don’t want anything to distract from the perfume itself. So, a recyclable glass bottle, a simple silver cap, and a label with black text on a white background make up the complete Le Labo packaging. (Of course, this has led to some criticism from people who feel that they’ve spent a lot of money for such basic packaging, but in a way, this minimal packaging also attracts Le Labo’s target consumers.
Le Labo Santal 33 Fragrance Lab Sandalwood 33:
Scent: Sandalwood, Cedar, Cardamom, Violet, Paper, Leather, Amber, Iris
This is probably one of the most popular fragrances from Le Labo. Many people can’t decide which ones to get from Le Labo, but Santal 33 is definitely on their list. Because of its straightforwardness, those who are drawn to it are usually fans of sandalwood. This fragrance is primarily a combination of leather and sandalwood, with spicy cardamom, powdery violet and iris, and the coolness of cedar, giving it a gentle yet cool sense of luxury. It’s also the fragrance worn by G-Dragon and Tomohisa Yamashita, so it’s officially boyfriend-approved, haha!
Le Labo perfume Another 13 Fragrance Lab Unique 13:
Scent: Ambroxan, Salicylate, Musk, Ambergris, Labdanum, Pear
This fragrance is a collaboration between Le Labo and “AnOther” magazine. It’s handmade and limited to 500 bottles. Its scent is low-key, and many people describe it as resembling a personal scent. The top notes are pleasant and soapy, like the smell of just having taken a shower and brushed your teeth. It then transitions into a fresh woody scent, warm and everyday.
In the market, opinions on Le Labo are polarized. Some people feel that their perfumes are too expensive for the quality they offer and not worth it. But I believe that when you purchase their perfumes, you’re not just buying the perfume itself but also the stories behind them and the values they embody.
The success of a brand is never accidental, and Le Labo’s success lies in its uniqueness. It sees itself as extraordinary, daring to experiment and innovate, and willing to slow down in such a fast-paced and restless world.