If English is not your native language, you may not be aware of the sexual implications associated with the name of this perfume. “Lost Cherry” refers to a woman losing her virginity. I believe that such sexual implications can attract attention, and I admit that includes myself. So, from a marketing perspective, its naming is effective to some extent.
As for Tom Ford, he is often viewed negatively in the fragrance industry. His marketing approach is seen as repulsive, indirectly stating, “My perfume customers are idiots; most of them cannot perceive the quality of a fragrance, and they will pay a high price for my marketing.” Furthermore, the introduction of “Lost Cherry” in 2018 indirectly proves that the controversial commercial effect of “Fucking Fabulous” in 2017 was successful
These two fragrances share very similar characteristics: provocative and attention-grabbing names, exquisite bottle design, high marketing investment, FiFi Awards, and poor fragrance quality. However, what John Demsey did not anticipate was that “Lost Cherry” did not achieve the same commercial success as “Fucking Fabulous,” and people began to question Tom Ford’s attempt to insult their intelligence. At the same time, the FiFi Awards lost credibility once again, as the decline of commercial fragrances in recent years made some naïve fragrance lovers realize that it is a very commercialized award.
Actually, honestly, I believe that it is better than “Fucking Fabulous” and it appeals to my personal taste. So, this is not just a rant about fragrances. Next, I will try my best to objectively describe the scent itself. I believe its top and middle notes are above average, especially for those who appreciate gourmand undertones. It opens with a sweet and sour cherry, sprinkled with a thin layer of jasmine icing, sticky, juicy, yet not cloying.
Quickly, a rich and bitter almond note emerges, like an almond liqueur. Personally, I can’t really distinguish between cherry,and almond in perfumes, just like the previously popular cherry-flavored cola. Alongside the almond note comes a creamy woody scent, resembling a combination of vanilla and sandalwood, with a hint of smokiness. The rose note appears suddenly, with a high-quality Turkish rose texture. But it is not overpowering, blending with the lurking cedarwood and sandalwood at the base. Up until this stage, the fragrance is actually quite impressive.
The top note is medicinal, bitter, hard to swallow, and relatively short-lived. This scent makes me fearful. I love them together! In this fragrance, the sour fruits are excessive, over-fermented, with added sugar in the culinary process. It is intense, bold, and has personality.