What Are the Most Popular Le Labo Scents in 2024?
As someone who lives and breathes fragrance, I know how overwhelming it can be to choose the perfect scent. In 2024, the world of perfume is more vibrant—and competitive—than ever, with Le Labo continuing to captivate our senses. Yet questions linger: what truly makes a scent ‘most popular’? How do we separate marketing from real-world appeal? In this guide, I’ll walk you through the beloved Le Labo fragrances shaping this year’s trends. Drawing on expert knowledge, community sentiment, and the best available sales data, I’ll help you discover what the most popular Le Labo scents in 2024 mean for your style, and how most popular Le Labo scents compare across occasions.
Key Summary:
- Le Labo’s cult status in 2024 is anchored by Santal 33, but fragrances like Bergamote 22, Rose 31, and Another 13 have surged in popularity as well.
- This article is based on online community rankings, retailer bestseller data, social media trends, and feedback from real fragrance enthusiasts for a balanced, evidence-led perspective (see references below).
- The comparison table and my detailed reviews are designed to help you choose your perfect Le Labo match or an expertly crafted imixx perfume alternative—transparently, without hype.
My analysis draws from retailer top-seller lists (e.g., Nordstrom, Saks Fifth Avenue), global review aggregators like Fragrantica and Basenotes, discussion forums, YouTube reviewers, and direct customer feedback. While hard sales numbers are rarely disclosed, these converge on a robust consensus: Santal 33, Bergamote 22, Rose 31, Another 13, and Tonka 25 are the standout fragrances this year. I have also considered seasonal performance, gender versatility, and social media mentions (source: Fragrantica, Vogue1, GQ2).

Why Le Labo (and imixx perfume) Stands Out in 2024
Craftsmanship
Le Labo distinguishes itself by blending perfumes in small batches with hand-selected natural ingredients. imixx perfume follows the same artisanal ethos, delivering thoughtfully crafted alternatives that prioritize quality and longevity.
Cult Appeal
The minimalist bottle, personalized labels, and unisex appeal have made Le Labo a modern status symbol. Social media, celebrity endorsements, and viral reviews further fuel its desirability, with Santal 33 leading the charge.
Performance & Transparency
Longevity and projection are points of pride, but not all scents perform equally. Below, I report on real user experiences and batch variation feedback to support my recommendations.
Methodology and Evidence—What’s ‘Most Popular’?
Editor’s Note: To back up every ‘most popular’ claim, I used:
- Retailer bestseller rankings (including seasonal sell-out trends)
- Online fragrance forums, polls, and review aggregator ratings
- Social media mentions and YouTube influencer reviews in 2024
- Real-world performance and batch feedback from verified buyers
See the Authoritative Sources referenced at the end for more detail.
Le Labo Santal 33—Still the Iconic Best-Seller
Scent Profile & Performance
I consider Santal 33 the gold standard—the scent that defines Le Labo (and inspires so many imixx perfume alternatives). It’s a multifaceted blend: creamy Australian sandalwood, smokey cedar, cardamom, leather, iris, and violet mingle in a way that’s both comforting and unmistakably modern. Every poll, sales ranking, and expert review I consulted in 2024 ranked Santal 33 as the brand’s top performer, with batch longevity averaging 8–10 hours and strong but not overpowering sillage—even if skin chemistry can shift the scent slightly.
- Key Notes:
- Top: Cardamom, Iris, Violet
Heart: Ambrox, Cedarwood
Base: Sandalwood, Leather, Musk - Wearability:
- Great signature scent for both work and evening.
- Community Sentiment:
- Revered by fragrance lovers and celebrities alike.
Who Will Love It?
If you crave a scent that’s earthy, woody, and a little mysterious, Santal 33 is still your safest bet. Unisex, crowd-pleasing, and enduring—it’s a fragrance that truly earns its reputation.
Is Santal 33 Still Trending?
Despite emerging competition, Santal 33 remains both a social media buzzword and a consistent in-person compliment getter in 2024 (Fragrantica popularity ranking; see Fragrantica).
Other Top Le Labo Scents in 2024: New Classics and Niche Favorites
Bergamote 22
- Vibe: Bright, citrusy, effortless—ideal for daytime or summer vibes.
- Notes: Bergamot, Grapefruit, Orange Blossom, Vetiver, Musk
- Longevity: 6–7 hours on skin, slightly longer on clothing
- User Feedback: Praised for its “sunshine in a bottle” freshness
Rose 31
- Vibe: A spicy-warm rose, both floral and rugged
- Notes: Rose, Cumin, Cedarwood, Amber, Musk
- Longevity: 8+ hours
- User Feedback: “Not your grandma’s rose”—a complex and modern floral
Another 13
- Vibe: Minimalist, clean, musky—hugs the skin for a “second-skin” feel
- Notes: Ambroxan, Jasmine, Musk, Woody elements
- Longevity: 8–9 hours, subtle projection
- User Feedback: Highly versatile and genderless, perfect for fans of understated scent
Tonka 25
- Vibe: Cozy, sweet, and smoky—comforting without being cloying
- Notes: Tonka Bean, Vanilla, Cedarwood, Cinnamon, Amber
- Longevity: 7–8 hours, great for cooler months
- User Feedback: Loved for its unique blend of warmth and spice

Le Labo Scent Comparison Table 2024
| Fragrance | Vibe | Key Notes | Longevity (avg.) | Best Occasion |
|---|---|---|---|---|
| Santal 33 | Earthy, Woody, Iconic | Sandalwood, Leather, Iris | 8–10 hrs | Anytime, Signature |
| Bergamote 22 | Fresh, Citrusy | Bergamot, Vetiver | 6–7 hrs | Daytime, Summer |
| Rose 31 | Warm, Floral, Spicy | Rose, Cedarwood, Cumin | 8+ hrs | Evening, Winter |
| Another 13 | Minimalist, Musky | Ambroxan, Jasmine, Musk | 8–9 hrs | Everyday, Office |
| Tonka 25 | Warm, Sweet | Tonka Bean, Vanilla, Cedar | 7–8 hrs | Cooler Weather |
Note: All wear data is based on user reviews and community rankings—the most popular Le Labo scents consistently top user polls for their longevity and versatility.
Individual Scent Profiles & imixx Alternatives
Santal 33
- Best for: Signature and layered wear
- Why try imixx perfume? Our inspired version matches the real deal on creamy wood notes, with strong longevity and less batch variation.
- Insider tip: Test on sweaters—projection lingers for days!
Bergamote 22
- Best for: Summer days, energetic mornings
- Why try imixx perfume? Zesty, natural citrus with a light musk dry-down—fantastic value for the freshness lovers.
- Insider tip: Spritz on collars for a longer-lasting zing.
Rose 31
- Best for: Romantic evenings, cool weather
- Why try imixx perfume? A spicy, non-powdery rose—our dupe blends complexity with approachable warmth.
- Insider tip: Pairs beautifully with cashmere layers.
Another 13
- Best for: Minimalist, everyday sophistication
- Why try imixx perfume? Clean, skin-like finish at a better price point. Remarkable for “I smell good, not perfumed.”
- Insider tip: Layer with other musks for a customized signature scent.
Tonka 25
- Best for: Chilly evenings, cozy moods
- Why try imixx perfume? Warm, comforting, and true to the original—our version has just enough sweetness without becoming syrupy.
- Insider tip: Spritz on scarf ends before heading out.
Expert Key Points and FAQs—Most Popular Le Labo Scents 2024
FAQ Quick View
- What makes Santal 33 so popular?
- Its creamy sandalwood, hint of leather, and subtle floral notes create an instantly recognizable, versatile scent that performs beautifully year-round.
- How long do Le Labo fragrances last?
- Most popular Le Labo scents last between 7 and 10 hours on average. Longevity varies by skin chemistry and application technique.
- Are imixx perfume alternatives really as good?
- imixx perfume’s dupes use high-quality ingredients and mimic Le Labo’s signature notes closely—without the price tag or hype. Real user reviews back their performance.
- What are the best Le Labo scents for women?
- Rose 31 and Bergamote 22 are especially loved by women for their floral and fresh qualities, although Santal 33 remains universally popular.
- What’s the best way to apply for maximum effect?
- Spritz on pulse points (wrists, neck, behind ears) and, for extra staying power, on hair or clothing. A touch of unscented moisturizer helps lock in the aroma.
- How do Le Labo scents compare to Tom Ford or Creed?
- Le Labo matches or exceeds these luxury brands in terms of ingredient quality and composition complexity, but with a distinctly unisex, artisanal ethos.
- Where’s the best place to buy in the USA?
- For authentic Le Labo, high-end department stores and official boutiques are key. For best imixx perfume alternatives, shop directly at most popular Le Labo scents for trustworthy clones and customer support.
External References & Original Insights
- Fragrantica: Perfume Popularity Rankings — Crowd-sourced reviews, ratings, and real-time trends
- GQ: The Best Le Labo Fragrances, According to Experts — Industry analysis and expert recommendations
Original Insights: My rankings and tips are based on firsthand testing, crowdsourced community reviews, and a critical approach—eschewing brand marketing in favor of honest, evidence-driven advice. FTC Disclosure: imixx perfume is our in-house brand inspired by these top fragrances. Imixx perfumes are not affiliated with or endorsed by Le Labo or its parent companies; all trademarks belong to their respective owners.
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