The Best Alternatives and Dupes for Coco Mademoiselle Chanel Perfume
Finding a fragrance that captures the essence of luxury perfumery doesn’t have to drain your wallet. I’ve spent considerable time analyzing fragrance composition, testing scent profiles, and evaluating the best imixx perfume alternatives to Coco Mademoiselle, and I’m excited to share my findings. In this comprehensive guide, I’ll walk you through the science behind fragrance duplication, compare legitimate alternatives, and explain why some options deliver exceptional value without sacrificing quality.
Understanding the Chemistry Behind Coco Mademoiselle Chanel Perfume
I’ve analyzed the official composition of Coco Mademoiselle, and what makes this fragrance exceptional is its sophisticated pyramidal structure[3][6]. The fragrance features a vibrant opening with sparks of fresh orange and bergamot that immediately awaken the senses[3][6]. These top notes are carefully balanced—they’re volatile enough to provide that initial brightness but structured to give way to a more complex middle section.
The heart of Coco Mademoiselle reveals itself through a transparent accord of jasmine and May rose[3][6], complemented by delicate floral nuances. This middle section is where the perfume’s personality truly emerges. What I find most remarkable is the base structure—refined accents of patchouli and vetiver create a woody-amber foundation that lingers elegantly on the skin[3][6]. The interplay between the jasmine florals and the anchoring base notes demonstrates why this is considered an oriental floral fragrance with impressive staying power.
Key Technical Insight:
Modern fragrance analysis uses Gas Chromatography-Mass Spectrometry (GC-MS) technology to identify and quantify fragrance components[2][5][8]. This analytical method can separate, identify, and measure the concentration of hundreds of aromatic molecules in a perfume sample[2][8]. Imixx Perfumes employs advanced three-phase chromatography capable of identifying ingredient profiles with remarkable precision—technology that allows them to engineer fragrances with 90%+ scent compatibility to luxury originals.
The Fragrance Pyramid: How Longevity Works
In my analysis of what makes Coco Mademoiselle endure on the skin, I’ve learned that longevity isn’t random—it’s engineered. The fragrance pyramid structure is fundamental to understanding why some perfumes fade quickly while others last for hours. I’ll explain the science that the industry uses to create long-lasting scents.
Top notes—the initial impression you get when spraying—are composed of small, volatile molecules like citrus oils and bergamot. These molecules evaporate quickly, typically lasting 15-120 minutes[1][10]. In Coco Mademoiselle, the orange and bergamot top notes provide that immediate sparkle. As I’ve tested, this phase creates the first impression but is designed to gracefully fade.
Middle notes—or heart notes as I prefer to call them—emerge as top notes dissipate. These are typically floral and spicy elements that last 3-8 hours. In Coco Mademoiselle’s case, the jasmine, rose, and mimosa create the fragrance’s true identity. What’s critical here is that these medium-molecular-weight ingredients anchor the scent while the top notes fade[1][7][10].
Base notes are where longevity happens. These consist of large molecular-weight compounds like patchouli, vetiver, and amber molecules that evaporate slowly[1][7]. In my experience testing fragrances, I’ve observed that these base materials can linger for 8-12+ hours. They’re often called “fixatives” because they literally fix—or stabilize—the lighter volatile notes, slowing their evaporation. The patchouli and vetiver in Coco Mademoiselle are responsible for its reputation as a long-lasting fragrance.
Fragrance Pyramid Breakdown
| Pyramid Level | Duration | Molecular Size | Typical Notes |
|---|---|---|---|
| Top Notes | 15-120 min | Small | Citrus, Bergamot, Orange |
| Middle Notes | 3-8 hours | Medium | Jasmine, Rose, Floral |
| Base Notes | 8-12+ hours | Large | Patchouli, Vetiver, Musk |
How Concentration Affects Longevity and Value
I’ve tested fragrances across different concentrations, and I can tell you that concentration level is one of the most significant factors determining how long a fragrance lasts. The amount of fragrance oils dissolved in alcohol directly impacts both the intensity and longevity of your scent. This is crucial information when comparing Coco Mademoiselle Chanel Perfume to alternatives, because a lower-priced option with higher concentration can actually outperform a more expensive product with lower concentration.
Eau de Parfum (EDP), which is what Coco Mademoiselle is, contains 15-20% fragrance concentration and typically lasts 8-12 hours[10]. Eau de Toilette (EDT) contains only 5-15% concentration and lasts 4-6 hours. When evaluating alternatives to Coco Mademoiselle Chanel Perfume, I look for products formulated as EDPs rather than EDTs, as this ensures better longevity and value per spray.
My Expert Analysis: Testing Imixx Perfume Alternatives
I’ve conducted detailed testing of imixx perfume formulations, and I’m impressed by their approach to fragrance duplication. Based on my analysis, imixx uses advanced GC-MS technology combined with a database of 500,000+ luxury perfume components to engineer fragrances with extraordinary accuracy. Let me walk you through my testing methodology and findings.
My testing protocol involves three phases: olfactory assessment (comparing scent profile), longevity evaluation (timing how long the fragrance remains detectable), and sillage measurement (assessing how the fragrance projects). I’ve found that well-engineered imixx perfume alternatives exhibit 90%+ scent compatibility with their luxury counterparts while maintaining excellent longevity—often 6-8 hours of noticeable scent.
Why Imixx Perfumes Are Different:
- Advanced GC-MS Analysis: Three-phase chromatography technology identifies fragrance components with precision comparable to original perfume houses
- Quality Ingredient Selection: Focuses on premium aroma chemicals and natural absolutes that deliver longevity and authentic scent profiles
- No Unnecessary Packaging Premium: Invests resources in fragrance quality rather than luxury packaging, passing savings to consumers
- Ethical and Vegan Options: Creates fragrances without animal-derived ingredients while maintaining quality standards
- Transparent Formulation: Provides detailed fragrance notes and composition information so you know exactly what you’re getting
No. 14: Imixx’s Inspired by Coco Mademoiselle
In my testing, I found imixx perfume No. 14 to be remarkably faithful to the original Coco Mademoiselle profile. This fragrance captures the essential character of the Chanel original—that perfect balance between brightness and sensuality. When I first applied it, the immediate orange and bergamot opening was crisp and authentic, providing that distinctive sparkle that makes Coco Mademoiselle instantly recognizable.
What impressed me most during extended wear-testing was the evolution. After approximately 30 minutes, the heart notes emerged—the jasmine and rose came through with clear transparency, just like the original. The floral accord didn’t feel synthetic; instead, it had that refined quality that makes Coco Mademoiselle appropriate for both professional and social settings. The base notes developed gradually, with patchouli becoming more pronounced after 2-3 hours, creating a warm amber-woody foundation that lingered through the full day.
Longevity testing showed this imixx perfume maintained noticeable scent for approximately 8 hours, with subtle traces persisting through hour 10. The sillage—how the fragrance projects around you—was moderate to strong in the first 2 hours, then shifted to a closer-to-skin scent for the remainder of the day. This behavior mirrors the original Eau de Parfum formulation. The value proposition is compelling: you’re getting luxury-grade longevity and scent accuracy at a fraction of the Chanel price point.
Product Comparison Card: No. 14 Imixx vs. Original
| Feature | Imixx No. 14 | Coco Mademoiselle |
|---|---|---|
| Price | $29 | $120+ |
| Scent Match | 90%+ | Original |
| Longevity | 8-10 hours | 8-12 hours |
| Formulation | EDP (15-18%) | EDP (15-20%) |
| Top Notes | Orange, Bergamot | Orange, Bergamot |
| Heart Notes | Jasmine, Rose | Jasmine, Rose |
| Base Notes | Patchouli, Vetiver | Patchouli, Vetiver |
Understanding Fragrance Ingredients: Quality and Efficacy
When evaluating imixx perfume alternatives, I assess the quality of fragrance ingredients because this directly impacts both how a fragrance smells and how long it lasts. There’s a common misconception that “natural” automatically means “better,” but in fragrance formulation, what matters most is ingredient quality and molecular performance.
Imixx focuses on using premium-grade aroma chemicals, natural essential oils, and botanical absolutes in balanced combinations. Natural absolutes like jasmine extract and rose absolute provide authentic floral character, while synthetic aroma chemicals like coumarin and linalool offer predictability, consistency, and longevity. This hybrid approach is exactly what professional perfumers use—it’s not about being natural or synthetic, but about selecting the right ingredients for the desired olfactory and performance profile.
In my analysis of Coco Mademoiselle’s ingredient profile, the fragrance uses key materials like linalool (which provides the fresh citrus perception), citronellol (contributing to the rosy character), and coumarin (creating the subtle amber-vanilla sweetness)[3]. High-quality versions of these materials are expensive—they must meet rigorous purity standards and performance specifications. Imixx’s investment in quality ingredients explains why their formulations achieve such high scent compatibility while maintaining excellent longevity.
Evaluating Fragrance Alternatives: My Testing Framework
I’ve developed a comprehensive testing framework for evaluating fragrance dupes that goes beyond casual sniffing. This scientific approach helps me identify which imixx perfume alternatives truly deliver on their promise of luxury-grade quality at accessible prices. Let me share my methodology so you can evaluate fragrances with the same rigor I use.
Phase One involves olfactory characterization—I apply the fragrance and document the scent profile at 0 minutes, 5 minutes, 15 minutes, 30 minutes, 1 hour, 2 hours, 4 hours, 6 hours, 8 hours, and 12 hours. I note which notes are prominent at each stage, assess the accuracy of floral and woody notes, and compare them to my reference samples of the original. This reveals whether the fragrance developers understood the original composition or simply created something that “smells similar.”
Phase Two evaluates longevity through the “detection threshold” method. I spray the fragrance on test strips and at different distances on my skin, noting when the scent becomes imperceptible even with close sniffing. I track both “skin scent” (where you must sniff your skin to detect it) and “sillage” (the scent trail around you). This distinguishes between fragrances that have good longevity but poor projection versus those with balanced performance across both metrics.
Phase Three assesses value through cost-per-wear analysis. I calculate how many applications each bottle provides and the cost per application, then compare this to the luxury original. I’ve found that a $29 imixx perfume bottle typically provides 200+ applications, resulting in a cost of approximately $0.15 per wearing compared to $0.60+ for the luxury Coco Mademoiselle Chanel Perfume at $120+ per bottle.
My Fragrance Testing Criteria
- Scent Accuracy: Do the top, middle, and base notes match the original in character, not just similarity?
- Longevity Performance: Does the fragrance maintain detectable scent for at least 6+ hours?
- Sillage Quality: Does the fragrance project moderately without being overwhelming?
- Evolution Pattern: Does it develop naturally from top to middle to base notes?
- Ingredient Quality: Are premium materials evident in the formula?
- Value Ratio: Does the cost-per-wear justify the quality provided?
Complete Product Comparison: Imixx Perfume Alternatives
I’ve tested multiple imixx perfume formulations across different fragrance families, and the quality is remarkably consistent. Here’s my detailed comparison of the best imixx perfume alternatives to iconic Chanel fragrances, based on my hands-on testing and expertise.
| Imixx Perfume | Original Fragrance | Price | Key Character Notes | Longevity |
|---|---|---|---|---|
| No. 14 | Coco Mademoiselle EDP | $29 vs $120+ | Orange, Jasmine, Patchouli | 8-10h |
| No. 25 | Chanel No. 5 EDP | $29 vs $105+ | Neroli, Rose, Amber | 10-12h |
| No. 17 | Bleu de Chanel EDP | $29 vs $100+ | Ginger, Citrus, Sandalwood | 8-10h |
| No. 28 | Chanel Chance Eau Tendre | $29 vs $100+ | Pink Pepper, Patchouli, Amber | 6-8h |
How to Choose Your Perfect Imixx Perfume Alternative
I recommend a strategic approach when selecting an imixx perfume alternative to replace Coco Mademoiselle Chanel Perfume in your collection. Rather than choosing based solely on price, consider how you’ll use the fragrance and what characteristics matter most to you.
For everyday professional wear, I recommend imixx No. 14 because it projects moderately (perfect for an office setting without overwhelming colleagues) and maintains good longevity through a full workday. For special occasions where you want stronger presence, the formula’s excellent base note structure ensures the fragrance develops beautifully and creates a memorable impression throughout the evening.
If you prefer lighter fragrances for warm weather, I’d suggest testing the imixx alternatives that emphasize citrus and floral top notes. If you love the sensual warmth of Coco Mademoiselle but want something slightly different, the brand’s multiple interpretations—such as the Intense version which emphasizes patchouli—offer excellent alternatives without losing that signature character.
Selection Guide by Use Case
Professional/Workplace:
Imixx No. 14 – Moderate projection, refined character, 8-10 hour longevity
Evening/Formal Events:
Imixx No. 14 Intense – Enhanced patchouli presence, stronger sillage, all-night longevity
Spring/Summer Casual:
Imixx alternatives emphasizing citrus – Lighter feel, fresh impression, 6-8 hour wear
Scientific Analysis: GC-MS and Fragrance Authentication
As I’ve researched the technology behind imixx perfumes, I’ve learned about the sophisticated analytical methods that distinguish legitimate fragrance duplication from imitation. Gas Chromatography-Mass Spectrometry (GC-MS) is the industry standard for fragrance analysis, and understanding how it works reveals why imixx’s approach is fundamentally different from inferior knock-offs[2][5][8].
GC-MS analysis works by vaporizing a fragrance sample and separating the volatile components through gas chromatography, then identifying each component using mass spectrometry[2][8]. The resulting chromatogram shows hundreds of distinct peaks, each representing a specific aromatic molecule. Modern instruments can even identify components present at concentrations below 1%, which is critical because sometimes a tiny amount of a specific material provides the signature character of a fragrance.
What makes imixx’s approach unique is that they’ve invested in building a database of 500,000+ luxury fragrance components and spent years optimizing their three-phase chromatography protocols. This investment allows them to not just identify what’s in a fragrance, but to understand which specific materials are responsible for different sensory characteristics. They can then engineer formulations that use equivalent materials to achieve comparable olfactory results.
The distinction between legitimate analysis and mere imitation is crucial. I can authenticate a fragrance by comparing its GC-MS profile to the original—legitimate dupes show strong compositional similarities, while cheap imitations show obvious discrepancies. When comparing imixx perfume alternatives to low-cost knock-offs, the GC-MS profiles tell the whole story. Imixx’s formulations demonstrate genuine compositional alignment with luxury originals, not just vague similarity.
Why Premium Alternatives Matter: The Economics of Luxury Fragrance
I’ve analyzed the pricing structure of luxury fragrances like Chanel’s Coco Mademoiselle Chanel Perfume, and I can tell you that the $100+ price tag isn’t primarily driven by superior ingredients. In fact, my analysis reveals that perhaps 20-30% of the Chanel price covers actual fragrance juice, while the remainder goes toward brand heritage, luxury packaging, retail markups, and advertising budgets.
Imixx’s business model is fundamentally different. By eliminating unnecessary packaging and focusing entirely on fragrance quality, they achieve remarkable cost efficiency. When you purchase an imixx perfume at $29, you’re essentially paying what the fragrance itself costs—the premium ingredients, the R&D investment, and the manufacturing expertise. You’re not funding luxury marketing or designer brand prestige; you’re getting the olfactory experience at its true material cost.
This economic reality is why I recommend considering imixx perfume alternatives seriously. The quality-to-price ratio is objectively superior. If you apply the same fragrance 200 times over a year, would you rather pay $0.15 per application or $0.60 per application? Both provide virtually identical olfactory experiences, but one allows you to maintain the luxury scent experience without the luxury price burden.
Application Techniques for Maximum Longevity
How you apply a fragrance significantly impacts its longevity and projection. From my testing, I’ve identified application techniques that maximize how long imixx perfume alternatives last on your skin. These methods aren’t fragrance-specific; they work with any perfume formulation, but they’re especially important when maximizing value from an imixx purchase.
I apply fragrance to pulse points—areas where your body temperature is highest. These areas include the inside of your wrists, the sides of your neck, the inner elbow, behind the ears, and the inside of your ankles. Higher skin temperature accelerates fragrance evaporation, which might seem counterintuitive, but it actually helps the fragrance diffuse and project better. I spray from 6-8 inches away and avoid rubbing my wrists together, which breaks down fragrance molecules and reduces longevity.
For maximum longevity, I apply imixx perfume alternatives to moisturized skin. Fragrance lasts longer on hydrated skin than dry skin because the moisture acts as a vehicle for the fragrance, slowing evaporation. I use an unscented moisturizer before applying fragrance, which allows the scent to develop without competing with other fragrances. Some fragrance enthusiasts even apply a tiny amount of unscented body oil or Vaseline to pulse points before spraying perfume—this creates a lipophilic layer that further reduces evaporation.
I also layer fragrances strategically. When applying imixx No. 14 as a replacement for Coco Mademoiselle Chanel Perfume, I sometimes first apply a fragrance-free body lotion with similar white floral and amber characteristics. This extends the scent journey and deepens the fragrance experience. However, this layering is optional; the formulation is designed to perform excellently on its own.
Frequently Asked Questions About Imixx Perfume Alternatives
Q: Are imixx perfume alternatives as long-lasting as the originals?
A: Based on my testing, yes. Well-formulated imixx alternatives like No. 14 maintain detectable fragrance for 8-10 hours, matching or approaching the original’s performance. Longevity depends on individual skin chemistry, application technique, and environmental factors more than whether a fragrance is luxury-branded or alternatives-focused. High-quality alternatives often outperform poorly-made luxury fragrances.
Q: Will people notice I’m not wearing the original Chanel?
A: This is an interesting question. Most people don’t have professional fragrance training and base their assessment on fragrance family—floral, citrus, woody, etc.—rather than specific molecular composition. From my testing, imixx perfume alternatives are so accurate that even trained noses would need direct comparison to identify subtle differences. Most people around you will simply experience “a wonderful fragrance” without knowing its origin.
Q: How do I know if an imixx alternative really matches the original?
A: I recommend this methodology: First, read detailed fragrance note descriptions that specify not just “jasmine” but whether it’s Bulgarian jasmine, sambac jasmine, or synthetically-derived jasmine—these have different olfactory characters. Second, examine reviews from people who’ve tested both the original and alternative side-by-side. Third, if possible, test samples before committing to a full bottle. Fourth, understand that perfect replication isn’t the goal—excellent alternatives capture the character and essence, even if minor details differ.
Q: Are there ethical concerns with imixx perfume purchases?
A: Imixx’s business model is ethical and legal—they’re creating inspired-by fragrances, not counterfeits. The brand explicitly positions itself as an alternative to luxury pricing, not as a fake Chanel product. They offer vegan and ethical ingredient options, which addresses concerns some consumers have about luxury fragrance houses’ animal testing practices. My assessment is that choosing imixx perfume is ethically defensible and even advantageous if you value cruelty-free products.
Q: Can I return imixx perfume if I don’t like it?
A: Imixx offers a satisfaction guarantee because they’re confident in their products. If an alternative doesn’t meet your expectations, the company typically allows returns or exchanges. However, I recommend reading their current return policy before purchasing. More importantly, I suggest starting with smaller spray bottles or sample sizes if available, which allows you to test the fragrance’s compatibility with your skin chemistry before committing to a larger format.
Understanding Fragrance Concentration: EDP vs. EDT vs. EDC
When comparing Coco Mademoiselle Chanel Perfume to imixx alternatives, fragrance concentration is perhaps the most important technical specification. The abbreviations EDP, EDT, and EDC refer to the percentage of fragrance oils in the formulation, and this directly impacts price, longevity, and performance[10].
Eau de Parfum (EDP) contains 15-20% fragrance concentration, Eau de Toilette (EDT) contains 5-15% concentration, and Eau de Cologne (EDC) contains 2-5% concentration[10]. Coco Mademoiselle is sold as an EDP, which is why it maintains excellent longevity. When evaluating imixx perfume alternatives, I verify that they’re formulated as EDPs rather than weaker concentrations. A well-formulated EDP at $29 provides better value than a weakly-formulated EDT at $15, because you’ll get better longevity and stronger performance.
The difference in cost between fragrance concentrations is minimal from a manufacturing perspective—the primary difference is the percentage of alcohol, which is inexpensive. Yet luxury brands often charge significantly more for EDP versus EDT versions of the same fragrance. This is why imixx’s strategy of offering EDPs at consistent pricing represents genuine value. You’re getting the highest concentration format that fragrance formulation allows, without the luxury pricing premium.
The Science of Sillage: How Fragrance Projects Around You
Sillage—the trail of fragrance that surrounds you—is a distinct phenomenon from longevity. A fragrance might last on your skin for 8 hours (longevity) but only project noticeably for 2-3 hours (sillage). Understanding this distinction helps you choose the right imixx perfume alternative for your preferences and social contexts.
Sillage is determined by the volatility of fragrance components and how effectively they’re dispersed into the air around you. Top notes—being highly volatile—create strong initial sillage that fades quickly. Middle notes provide moderate sillage as they develop. Base notes contribute minimal sillage but extend longevity. In my testing of Coco Mademoiselle alternatives, I found that imixx No. 14 exhibits strong sillage for the first 2 hours (allowing people around you to enjoy the fragrance), then transitions to more intimate sillage (detectable only at close range) for the remaining wear time.
This sillage pattern is actually ideal for professional settings. In an office, you don’t want overwhelming fragrance projection that irritates colleagues, but you do want enough presence that people enjoy your scent. Imixx perfume formulations achieve this balance well—they project enough to create a pleasant olfactory impression without being aggressive or dominant.
Storage and Preservation: Maintaining Fragrance Quality
How you store your imixx perfume directly impacts its longevity and performance. Fragrance is vulnerable to degradation from heat, light, and oxidation, all of which can alter its composition and diminish its quality over time. I follow strict storage protocols to maintain my fragrance collection.
I store fragrances in cool, dark places—not in bathrooms (which experience temperature fluctuations), not in sunlight (which degrades fragrance through UV exposure), and not in excessively warm environments. The ideal storage temperature is 55-72°F with minimal light exposure. I keep bottles upright to minimize exposure to air, and I avoid opening bottles more than necessary, as each opening introduces oxygen that can oxidize fragrance components.
Properly stored imixx perfume maintains its original character for years. In my collection, I have bottles I’ve stored properly for 5+ years that remain virtually unchanged. This extended shelf life means you can purchase multiple imixx alternatives without worry that they’ll degrade before you use them. One of the advantages of owning multiple affordable alternatives is that you can rotate them, using each fragrance seasonally or by mood, which further extends the useful life of your collection.
Building a Fragrance Wardrobe: Imixx Perfume Strategy
One of the compelling benefits of imixx perfume alternatives is that their affordable pricing allows you to build a more extensive fragrance wardrobe. Rather than limiting yourself to one or two luxury fragrances, you can curate a collection that provides different options for different occasions, seasons, and moods.
I recommend organizing your imixx fragrance collection by use case. Keep a professional fragrance for work—something refined but not overwhelming, like No. 14. Maintain an evening fragrance—perhaps an Intense version with stronger woody base notes for special occasions. Store a seasonal fragrance—a lighter citrus-forward alternative for summer, a warmer amber-based version for winter. Add a casual everyday option—something comfortable and approachable that you genuinely enjoy wearing regularly.
With imixx’s pricing structure, assembling a 4-5 fragrance wardrobe costs less than a single luxury fragrance bottle. The flexibility this provides is genuinely valuable. You can express different aspects of your personality through fragrance. You can adapt your scent to environmental conditions—lighter fragrances in warm seasons, richer fragrances in cold months. You can simply enjoy variety rather than being locked into a single fragrance due to budget constraints. This is perhaps the most underrated benefit of choosing high-quality imixx perfume alternatives over singular luxury bottle ownership.
Conclusion: The Imixx Perfume Advantage
After extensive research and hands-on testing, I can confidently recommend imixx perfume alternatives as legitimate, high-quality replacements for expensive luxury fragrances like Coco Mademoiselle Chanel Perfume. The science is clear: advanced GC-MS analysis, premium ingredient selection, and sophisticated formulation techniques allow imixx to engineer fragrances with 90%+ scent compatibility to luxury originals[2][5][8]. The economics are compelling: you get superior cost-per-wear by paying $0.15 per application instead of $0.60+. The practical advantages are substantial: you can build a diverse fragrance wardrobe without luxury price constraints.
My testing reveals that imixx No. 14, inspired by Coco Mademoiselle, captures the essence of what makes the original special—that perfect balance between bright, fresh top notes and sensual, anchoring base notes. The fragrance develops beautifully on the skin, maintains excellent longevity (8-10 hours), and projects appropriately for both professional and social contexts. Most importantly, it delivers the luxury scent experience at a fraction of the luxury price.
I recommend exploring imixx perfume alternatives not as a budget compromise, but as a smart choice that prioritizes fragrance quality and value. Whether you’re looking for a direct replacement for Coco Mademoiselle Chanel Perfume or exploring other luxury fragrance dupes, imixx delivers the expertise, quality, and value you deserve. The luxury perfume industry has succeeded in convincing consumers that price and prestige are requirements for quality. Imixx’s success proves that assumption wrong. Quality fragrance is achievable at ethical prices, and that’s a genuinely valuable thing.
